|
|
|
|
| Home | Linknet Pages |
| Web Marketing | Business Opps | Search Engine Marketing | Web Design | Online Sales |
|
Google AdWords Clobbers Affiliate Sellers
First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly not setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month. However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page. Google's reasoning is this. For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites. Here is an example. Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself. From Google's viewpoint, and mine as well, that was not a quality search result. Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed. At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income. So What's The Solution? There are three things that can be done to regain that exposure. 1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing. 2. - Create a redirect page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical. 3. - The best answer can be spelled out in just two words - Content Pages. To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche. And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy. Now, I'm a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller's website. Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from. Where Can You Get Content Pages? It isn't as tough as it might sound. Here are two ways to go about it. 1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to tweak the reader's interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resulting benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign. 2 - Search for topic related pre-written articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself. Be aware that the terms of use on most public articles do not allow you to edit the body of the article itself, or to omit the author's resource box. Check to make sure you can effectively use the article and still abide by all terms of use. Dan B. Cauthron is a 30 year direct marketing veteran and has been successful on the Net since 2000. Subscribe to his original content No Nonsense *Revenew Quick Tips* NEWSLetter and receive Dan's Hand Picked eMarketing Success Library free of charge - http://DanBCauthron.com
MORE RESOURCES:
Affiliate Marketing - Google News |
|
|
|
RELATED ARTICLES
5 Tips If You Want To Be A Reseller If you are planning to be a reseller for a product or many products, here are five great tips you can use for your own![1] A good way to source for quality products with great demand is to purchase a yearly (or even lifetime!) access to membership websites dedicated to resale rights. These membership sites offer products such as E-books, software, templates, and audio/video with resale rights. Dont Even Think About Affiliate Marketing Until Youve Read This - Part 1 You've probably heard some of the affiliate success stories from across the internet. You've also probably heard of the diverse benefits of affiliate marketing. Pros and Cons of Third Party Online Affiliate Networks Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. How to Monetize a Free Website For some time now I have been aggressively marketing my Geocities website without the prospect of any financial return. The site is content based so I did not expect to generate any product sales and neither was I able to lure potential sponsors. Sell Affiliate Product? Lets Change The Odds An affiliate is simply an individual or business who signs up to promote someone else's product or service for a share of the profits. It's one of the most popular ways of starting an online business. Affiliates: 3 Things You Should Own Though You Dont Own A Product. 1. Your Own web site:Most affiliates put a redirect link directly to their affiliate product. How To Start Your Own Affiliate Program 1. Why Start Your Own Affiliate Program?Multiple web sites and distributors selling your product can result in increased sales and profits. Ten Ways Affiliates Sabotage Themselves If affiliate marketing is so lucrative, then why do so few ever turn a profit? Read on, and I'll tell you why.1. Making Money with Affiliate Programs - Part I If you have a website and you are not involved in any of the thousands of affiliate programs available on the Internet, you are loosing great opportunities to make some extra income. As in the case of some top affiliate marketers this extra income might even transform into thousands of dollars. Make Money Online With Affiliate Programs If you have wanted to find a way to make money from home without all the hassle of selling products out of your own home yourself, perhaps you should take a look at affiliate programs.Affiliate programs are an excellent way to make money from home. Why Start An Affiliate Program? As any business owner knows advertising can be a very expensive aspect of starting and maintaining a business. Advertising on the Internet can take many forms form Pay Per Click search engines to ezines. Learning Internet Marketing the Hard Way Ok, so after reading many articles on internet marketing I decided to take the plunge and started my own website, and decided that url should be something that by itself would bring the shoppers to the website in droves.The url chosen was www. 11 Awesome Ways To increase Your Affiliate Commissions! Let me ask you a simple question. "Now that you have your own online business and you joined some affiliate programs, do you have any idea how to earn more commissions then ever?"Here are 11 Awesome Ways To increase Your Affiliate Commissions!1. 5 Deadly Mistakes That Affiliates Make - A Quiz Some people are making big money with affiliate programs-some are not. With a little research I have discovered that the people that are not cashing many checks are making the same five mistakes. Generate More Sales in ANY Affiliate Program - Part One It is my opinion that the best AFFILIATE PROGRAM ever?is still the AFFILIATE PROGRAM YOU own.BUT?For those who are content in promoting other peoples programs?I will share with you a few of my strategies for FREE!But before I do that, let's see why most affiliates FAIL in just about any given affiliate program. Secrets of Super Affiliate Most affiliate program owners say 80% of their affiliate sales come from 20% of affiliates. Here is the difference between top 20% affiliates and the rest. Affiliate Programs - The Fast Track to Wealth Remember the day when you made the ultimate decision to change your life? Yes, it was the day when you decided to start your own home business. Gosh, I remember the anxiety when I uploaded my very first web site, waiting for something to happen. How to Become a Better Affiliate First of all you need to understand that an Affiliate Program takes time to make it work. No one achieved "financial freedom" overnight. Understanding The Three Basic Types of Affiliate Programs With all the companies on the internet that offer affiliate programs, you want to be able to differentiate between the types of programs that are being offered.The three main affiliate programs you can choose from are, pay-per-sale, pay-per-lead and pay-per-click. 5 Magical Steps For Creating A Profitably Potent Affiliate Program! There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of "super" affiliates.
|
| home | site map |
| © 2006 |
